Local services
Useful services for your territory, integrated into your site.
Webmaster360 integrates services designed for territorial newsrooms: header weather, forecast page, AI automatic weather bulletin, on-duty pharmacies, and local ad slots manageable from the dashboard.
- Weather in the header
- Automatic /weather page
- Forecasts for upcoming days
- Daily AI weather bulletin
- Auto-selected cover image
- Integrated on-duty pharmacies
- Pharmacy widget on homepage
- Direct local ad slots
| Ora | Condizioni | Temp. (°C) | Precipit. (mm) | Vento (m/s) | Umidità |
|---|---|---|---|---|---|
| 00:00 | Cielo sereno | +29.7° | 0.0 | 3.4 SO | 45% |
| 03:00 | Cielo sereno | +31.2° | 0.0 | 2.8 SO | 40% |
| 06:00 | Cielo sereno | +33.5° | 0.0 | 4.1 SO | 35% |
| 09:00 | Cielo sereno | +35.8° | 0.0 | 3.2 SO | 30% |
| 12:00 | Cielo sereno | +36.3° | 0.0 | 5.1 S | 28% |
| 15:00 | Cielo sereno | +35.1° | 0.0 | 4.8 S | 32% |
| 18:00 | Cielo sereno | +33.2° | 0.0 | 3.6 SO | 38% |
| 21:00 | Cielo sereno | +31.4° | 0.0 | 2.9 SO | 42% |
This image is a representative illustration of the product features.
Territory
A local newspaper doesn't just inform: it can become a service hub.
Readers of a local newspaper look for news, updates, useful information, daily services, weather, pharmacies, notices, recurring content, and local references.
Weather
Your territory's weather always visible.
A reference location is configured for each site. On all site pages, in the header, the current weather conditions icon can be shown, automatically updated via OpenWeatherMap, an international weather data provider. The publisher doesn't need to manually update conditions.
The reader lands on the site and immediately finds useful information for their area, without the newsroom having to do anything.
Weather page
A ready and updated weather page.
Webmaster360 automatically creates a page at yoursite.com/weather with current day conditions, upcoming days' forecasts, a clear and readable table, automatically updated data, and a layout integrated with the site theme.
AI Bulletin
A daily weather bulletin, written and published automatically.
Starting from the forecast table, you can activate a daily article generated with AI that tells the next day's forecast. It structures the article with an introduction, hourly breakdown, summary conclusion, and a cover image automatically selected based on the forecast weather conditions.
A local Rome newsroom can activate weather for Rome and receive a daily article with the next day's forecast, ready for the site and social media.
Pharmacies
On-duty pharmacies integrated into the site.
Thanks to collaboration with farmaciediturno.org, Webmaster360 can show on-duty pharmacies based on a location. Valid in Italy, with an integrated pharmacy table, site-consistent theme, clear information, and no external plugins to manage. A homepage widget with a pharmacy icon and the number of currently open pharmacies can be shown.
The on-duty pharmacy service is valid only in Italy.
Retention
A useful service today can bring the reader back tomorrow.
Weather and pharmacies are recurring content that meet practical needs, give the site a service function, can increase brand familiarity, strengthen the publication's role in the territory, and create reasons to return.
Readers return more easily to a site that doesn't just publish news, but also offers useful tools in daily life.
Local advertising
Local services and direct advertising can coexist.
For local publications, monetization isn't just about programmatic. The publisher can sell direct ad slots to local businesses, pharmacies, shops, restaurants, professionals, associations, local sponsors, events, organizations, and local initiatives. Webmaster360 provides pre-designed ad slots in the layout, campaign management from the dashboard, banner upload, reports, and coexistence with eADV programmatic advertising without overlap.
Problem / Solution
What Webmaster360 solves with local services.
Readers look for weather, but the site offers no integrated service.
Webmaster360 shows weather in the header and creates an automatic weather page.
Writing a daily bulletin takes time.
The AI weather bulletin can generate a daily article with the next day's forecast.
Showing updated pharmacies requires external sources and integrations.
Thanks to collaboration with farmaciediturno.org, Webmaster360 shows an integrated table for Italian locations.
The site only shows news, with no practical information.
Weather and pharmacy widgets can make the homepage more useful for local readers.
The publisher sells local banners but manages them manually.
Direct ad slots and the mini ad server let you manage local campaigns from the dashboard.
Service content remains disconnected from everything else.
Weather and bulletins can enter the editorial and social flow.
Flow
From configured location to published service.
Configure the location
Each site can have a reference location for weather and local services.
Weather enters the site
The header shows current conditions and the /weather page collects forecasts.
The bulletin becomes an article
If enabled, the system generates a daily weather article with AI.
Pharmacies are displayed
For Italy, the on-duty pharmacy service shows an integrated table and widget.
Content is distributed
The bulletin can be shared on social media or leveraged across site channels.
You leverage the territory
Useful services and local ad slots strengthen the relationship with readers and advertisers.
For whom
Designed especially for those rooted in their territory.
Practical services for citizens, local weather, pharmacies, and proximity advertising.
Useful information for a wider territory, with recurring content and local ad slots.
Replicable services and content across multiple locations or territorial sections, where applicable.
Multiple territorial sites can use services configured for different locations.
Service content and bulletins can complement articles, guides, and local features.
Quality
The service must be useful, not decorative.
Weather and pharmacies aren't gadgets. They're useful when consistent with the territory, well-integrated into the site, automatically updated, easy to find, non-intrusive, and connected to readers' real needs.
Platform
Local services work best when connected to the CMS, AI, and monetization.
Editorial CMS
Publishing and managing service content.
Learn more →AI & automation
Automatic weather bulletin and AI-generated content.
Learn more →Distribution & direct traffic
Social sharing of service content.
Learn more →Monetization
Local ad slots and direct campaigns.
Learn more →SEO & Discover
Recurring, fresh content for search engines.
Learn more →Multi-site & network
Services configured for different locations in the network.
Learn more →Quizzes & gamification
Quizzes and leaderboards to engage the local community.
Learn more →Infrastructure & performance
Managed hosting, CDN, and security for always-available services.
Learn more →Who already chose us
Local publications growing with Webmaster360.
From municipal newspapers to provincial publications, many publishers use local services to strengthen their bond with the territory.
FAQ
Questions about local services
01Is the weather updated automatically?
Yes. Webmaster360 can connect to OpenWeatherMap to show updated weather conditions based on the configured location.
02Where is the weather displayed?
Weather can be shown in the site header and on a dedicated page, like /weather, with upcoming days' forecasts.
03Is the weather bulletin written manually?
No. If enabled, the system can automatically generate a daily article with AI containing the next day's forecast.
04Can the weather article go on social media?
Yes. If distribution is configured, the weather bulletin can be automatically shared on connected social channels.
05Is the on-duty pharmacy service available everywhere?
No. The on-duty pharmacy service is valid in Italy and is based on collaboration with farmaciediturno.org.
06Can I show pharmacies on the homepage?
Yes. Where configured, a widget with a pharmacy icon and the number of currently open pharmacies can be displayed.
07Can I sell local advertising?
Yes. Webmaster360 provides direct ad slots that the publisher can manage from the dashboard for local clients and advertisers.
08Do these services replace editorial content?
No. They are support services: they help make the site more useful, but the core value remains the editorial project.
IT'S TIME TO EVOLVE
Ready to make your site more useful to your territory?
Tell us what kind of local publication you run and what services you want to offer readers. We'll help you understand how weather, pharmacies, automatic content, and local ad slots can integrate into your project.
You'll receive a free assessment via email.
Distribution
A local service can also become content to distribute.
The weather bulletin can be published as an article, shared on social media, enter the automatic newsletter if among the most-read content, and be reshared with readers. The weather page and pharmacies can be referenced on the site and social channels.